Media Buying is about identify the advertising space to be purchased, according to increasingly cross-media, consumer-oriented and time-oriented strategies. Choosing the right media, using it at the right time and orienting it to the right audience can make a big difference for your business.
We identify most suitable targets for your advertising campaigns based on the goals to be achieved. We take into consideration interests, online activities and psychographic characteristics of the audience.
We define the most effective advertising channels, formats and creativity based on your company’s business and expected results, perfecting the strategy ongoing.
We monitor the performance of online campaigns to derive meaningful insights and optimize performance.